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She will be featured in campaigns for the brand's hero skincare and cosmetics products.
April 11, 2024
By: Christine Esposito
Editor-in-Chief
Estée Lauder has signed Korean singer, songwriter and actress IU as its newest global brand ambassador. IU will be Estée Lauder’s first Korean global brand ambassador and will be featured in campaigns for the brand’s hero franchises, Advanced Night Repair and Double Wear. The first campaign will debut this month. “We are thrilled to welcome IU as Estée Lauder’s newest global brand ambassador,” said Justin Boxford, global brand president, Estée Lauder. “IU is one of the most influential artist...
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